Panathinaikos BC announces coming to an agreement with a Chinese Marketing, Communication and Athletic Company and Athlete’s administration company, Shanghai based. The goal of this collaboration is breaking into the market and commercial development of the team’s brand name throughout Easter and Southeastern Asia.
Panathinaikos BC’s new partner is the greatest Athletic Foundation and Personalities’ administration company which specializes in marketing foreign athletes, celebrities and teams in the Market of China and aims in landing sponsorships plus other opportunities for them. It is a pioneer in its area in China and has come to multimillion dollar agreements amongst sponsors and sports teams and players, while it also administers and boosts a series of great personalities all through the Asian Market.
The company will be Panathinaikos BC’s sole representative in China, but also in all other countries of the extended area in majors such as social media, marketing, merchandising, event organizing, online public relations, sponsor attraction and every department in general which might create the conditions to augment the team’s income.
Panathinaikos BC becomes the first team in Greek sports but also the first European basketball team to ever attempt to explore and finally make use of the most dynamic Market in the world.
The Panathinaikos BC owner and president, Dimitris Giannakopoulos, stated concerning the agreement: “Today, Panathinaikos becomes the first Greek team and at the same time the first European basketball team to extend its collaboration plane all the way to China. This can do nothing but fill us with joy and satisfaction since it clearly states the size of the top European powerhouse in the basketball area.
Nothing is accidental in such cases
Being the team we are, we brought through an extensive research through which we realized that there is great interest for the six times European Champion. Hence the greatest club throughout Europe spreads its wings further to expand its fans’ tank worldwide, aiming to exploit its worldwide recognition commercially.
Further target of this collaboration, amongst others, is to land general benefits so much for Greek as for European basketball”.
