Sony Ericsson together with Panathinaikos

The collaboration between Panathinaikos and Sony Ericsson and the Xperia™ smartphones was made official today at the Xperia™ VIP Lounge of the OAKA indoors arena. It is renovated and all-green area, in a completely different form than the one it had until now, to which more additions will be made to honor the history of the “clover”.

The president of Panathinaikos BSA, Pavlos Giannakopoulos, stated: “We would like to thank you for being here, in this renovated and wonderful place created thanks to the help of the company; one of the most important companies in the world. I hope that this partnership last for a long time and wish the best of success to our collaboration.”

Thanassis Giannakopoulos underlined: “I would like to thank you for loving and following Panathinaikos. This gathering is one of very few in the twenty-year history of the team. A team has its ups and downs in its course. When one is down, it is the best time to come together and close ranks, because this is the way to return to good results. I have to say that you can rest assured that Obradovic will find the solution for everything to go better. Finally, I would like to thank Sony Ericsson from the bottom of our hearts for the participation and collaboration. They can be certain that every Panathinaikos fan will appreciate it and act accordingly.”

The Panathinaikos BSA Marketing Director, Ilias Katsogiannis, stated: “We welcome Sony Ericsson to our family of sponsors. Our collaboration with one of the top companies in the world shows that even at times of financial dire straits the Panathinaikos BSA ‘brand name’ has the potential of attracting big partners. We will all work together so that both parties can achieve their commercial and communication objectives with the goal of keeping this partnership for many years to come.”

Yannis Ghikas, Sony Ericsson’s Head of MU Southeast Europe & Mediterranean, stated: “The collaboration between our company and Panathinaikos BSA marks the common goal of maintaining the top spot that both sides hold in their respective fields, conquering even higher goals in the future.. For us, it is a special honor and joy to see that the athletes of one of the top Greek basketball teams choose the Xperia™ smartphones.”