Pils Hellas, pioneering Greek pilsner beer since 1996, is now Panathinaikos BC new official supporter in the team’s efforts towards achieving its goals. Official opening will be committed on Friday, March 1, 2013 in Panathinaikos’ game versus Anadolu Efes.
The collaboration of both parties aims towards the development of a contemporary Greek institute and sense of sponsorship with a combination of profitable provision but also the conveyance of social messages to the fans.
Collaborator’s statements
The Marketing Director of eza model Greek brewing Mr. Dimitris Stais stated: “We are especially pleased that the opening of our sports sponsoring is made a reality with Panathinaikos BC, the most distinguished Greek basketball team and one of the most important teams all through Europe which is a symbol of success for team sports. We hope our collaboration will be followed by new achievements for the Panathinaikos team. In view of our collaboration, Pils HELLAS aims to rewards the Panathinaikos fans also for their faithful support towards their team with many surprises”.
The Panathinaikos BC Marketing Director, Mr. Ilias Katsogiannis stated: “We welcome Hellas Pils to our team of sponsors. It is important for us also strategically, the fact that it is an entirely Greek product. With the special conditions created by the economical crisis, we are glad to support and to be supported by Greek products. I am certain that the promotion the product will receive will be immense and it will give substance to it being invested into Panathinaikos. We are looking forward to a long and close collaboration”.
Pils Hellas is a pioneering product created in 1996 by eza Atalanti model Greek brewing and it became the first ever Greek beer to be created adjusted to Greek climate conditions and food habits. It is based on a fine, traditional German recipe which was adjusted by a top Bavarian brewer (philhellene, lover of the way of life and connoisseur of Greek special food habits) aiming towards the Golden Ratio: To form, that is, a dynamic and at the same time whimsical character, to combine -at an especially logical price- quality with traditional tastes of our land. The result is a pilsner beer… as Greek as it gets, which brings to mind in every drop the shiny sun and the joy of the Greek companionship!
