Panathinaikos BC welcomes Accenture in its network as an Official Supporter of the club.
Two top brands are joining forces in a strategic partnership and always under the Club’s desire to adapt to the demands of the new era.
Through FRM service (Fan Relationship Management) the database will build, where the specific Accenture's analysis models will give to the Club the necessary support in order to understand better the profile and the needs of the fans.
Then in collaboration with Accenture, the Club will implement the campaign management system through which targeted campaigns for the fans will be planed and also the loyalty scheme for them will be designed.
It is well known that the high quality facilities and services of the fans are an essential foundation for Panathinaikos BC.
Accenture is one of the largest international providers of consulting, strategy, technology, digital and outsourcing.
It employs over 358,000 consultants, with offices in 120 countries and a turnover to $ 31 billion (fiscal year 2015). In Greece employs more than 500 consultants.
Accenture cooperates with the largest companies in Telecommunications, Financial Services, Consumer Products, Retail and Energy. Mainly serves customers in Greece, Cyprus, the Balkans and the Middle East.
